A truly serious conversation needs to happen about how communications professionals and the Wikipedia community can/must work together. Since recent events have thrown this issue into sharp relief, I'd like us to have an open, constructive and fair discussion about the important issues where public relations and Wikipedia intersect.〔

When an entry is derelict (duration and definition TBD), a communications representative should be granted greater leeway in editing the entry. The entry can have a notification at the top indicating the derelict status, or even that a communications representative has had a hand in updating it. This will allow visitors to make their own judgments on how to evaluate the entry or even prioritize it in terms of how and when it gets evaluated and/or revised by a neutral party. The choice is between the certainty of an inaccurate entry or the possibility that the entry would not meet NPOV guidelines. Negative attention to bad behavior (or even to mediocre efforts) would mitigate the impact of the latter.〔